Most people know Jimmy Butler for his electrifying performances on the basketball court, but true fans know his other obsession—coffee. What started as a lighthearted hustle inside the NBA Bubble has transformed into a full-fledged specialty coffee brand: BIGFACE Coffee.
During the 2020 NBA season, players were confined to the league’s quarantine “Bubble” in Orlando, Florida. With limited options for quality coffee, Butler took matters into his own hands, crafting and selling $20 cups of coffee to fellow players, coaches, and staff. It wasn’t just about the price—it was about the exclusivity and the premium experience. The name BIGFACE Coffee became legendary almost overnight.
Butler’s passion didn’t stop when the season ended. He took his new coffee brand seriously, sourcing high-end beans from around the world and diving into the intricate art of specialty coffee roasting. What began as a quarantine side hustle is now one of the most exciting new coffee brands, featuring premium beans, merchandise, and a brand-new flagship café in Miami’s Design District.
The opening of the BIGFACE Coffee café marks the next chapter in Butler’s journey from NBA All-Star to coffee entrepreneur. More than just a coffee shop, it’s a place for coffee lovers, creatives, and industry professionals to gather and experience some of the finest specialty coffee available.
So, how did Butler turn BIGFACE Coffee from a joke into a serious coffee empire? Let’s dive into the story of how a simple idea in the NBA Bubble grew into one of Miami’s hottest coffee destinations.
The $20 Cup That Started BIGFACE Coffee
Back in 2020, as the NBA Bubble locked players inside a controlled environment due to the pandemic, one thing quickly became clear—good coffee was hard to find. The hotel coffee provided by the league? Unacceptable for someone like Jimmy Butler, whose love for high-quality coffee had grown into a personal obsession.
Rather than settle for mediocrity, Butler took matters into his own hands. Armed with a French press and a few bags of specialty beans, he started brewing his own coffee inside his hotel room. Word spread fast, and before long, teammates and fellow NBA stars were knocking on his door, hoping for a cup.
But there was a catch—Butler wasn’t giving coffee away for free. Each cup cost a flat $20, no exceptions. No menu, no small, medium, or large sizes. Just one price for premium quality coffee. Players laughed at first, but those who tried it came back for more. BIGFACE Coffee was born, turning Butler into the NBA’s unofficial barista.
While some might have seen the high price as a joke, Butler saw it differently. He wasn’t just selling coffee—he was selling an experience. The exclusivity and premium quality matched the price, and in an environment where coffee options were limited, BIGFACE Coffee became the go-to choice for caffeine-starved NBA players.
What started as a quarantine experiment quickly became a brand with real potential. Butler knew he had something special, and once the NBA season ended, he began laying the foundation to turn BIGFACE Coffee into a legitimate business.
Beyond the Bubble: The Rise of BIGFACE Coffee
What started as a $20-a-cup coffee hustle in the NBA Bubble wasn’t just a passing trend—it was the beginning of something much bigger. Once the season ended, Jimmy Butler had a decision to make: let BIGFACE Coffee remain a fun memory, or take it to the next level.
For Butler, the answer was obvious. His passion for coffee wasn’t just about drinking it—it was about understanding every detail, from bean sourcing to roasting techniques. He spent months diving deep into the specialty coffee industry, learning from experts and building relationships with top-tier coffee producers.
From NBA Star to Coffee Connoisseur
- Butler traveled to coffee farms to learn about ethical sourcing and high-quality beans.
- He partnered with renowned roasters to refine the BIGFACE Coffee roasting process.
- The brand expanded beyond coffee—merchandise, collaborations, and a growing community began to form.
Unlike mass-produced coffee brands, BIGFACE Coffee set out to deliver only the best beans. Butler insisted on a meticulous selection process, ensuring that every roast met the high standards he had in mind since his NBA Bubble days.
Building the BIGFACE Brand
BIGFACE Coffee wasn’t just about the coffee itself—it was about culture, lifestyle, and quality.
- Merchandise launches featuring high-end apparel, mugs, and accessories.
- Specialty coffee blends crafted for true coffee lovers.
- Limited-edition drops that added an exclusive feel to the brand.
This wasn’t just another celebrity-endorsed coffee label. BIGFACE Coffee was built with authenticity, passion, and a dedication to high-quality coffee experiences.
With a strong foundation in place, there was only one thing left to do—bring BIGFACE Coffee to life with a physical location. And that’s exactly what happened in Miami’s Design District.
BIGFACE Coffee Café: Miami’s New Specialty Coffee Destination
After laying the foundation for BIGFACE Coffee as a brand, Jimmy Butler took the next big step—opening a physical café. Rather than choosing a typical coffee hotspot, he set his sights on one of the most exclusive and creative neighborhoods in the country: Miami’s Design District.
This wasn’t just about opening another coffee shop. The goal was to create a coffee experience unlike any other, one that matched the BIGFACE Coffee philosophy of premium quality, exclusivity, and innovation.
Why Miami’s Design District?
Miami’s Design District is known for its high-end brands, art galleries, and innovative spaces. It’s a place where fashion, culture, and creativity collide—making it the perfect location for BIGFACE Coffee’s flagship café.
Butler wanted a space that wasn’t just about grabbing a cup of coffee—it had to be a destination. The café had to reflect his dedication to craft, quality, and coffee culture.
Inside the BIGFACE Coffee Café
Stepping into the BIGFACE Coffee café is an experience in itself.
- Minimalist, futuristic design that stands out from traditional coffee shops.
- A barista-driven experience, with a focus on high-quality brewing techniques.
- Exclusive, small-batch coffee offerings, ensuring that each visit feels unique.
- Community-driven events, including tastings, pop-ups, and collabs with artists.
Beyond Just Coffee
Unlike mainstream coffee chains, BIGFACE Coffee takes pride in every cup. The café focuses on hand-selected beans, unique brewing methods, and an intimate atmosphere that invites customers to slow down and truly appreciate the coffee.
From single-origin pour-overs to espresso-based drinks crafted with precision, every detail is designed to elevate the BIGFACE Coffee experience. And for those looking to take the experience home, the café also sells specialty beans and exclusive merchandise.
With the launch of its first BIGFACE Coffee café, Butler’s brand has evolved from an NBA Bubble experiment into one of Miami’s most exciting new specialty coffee destinations.
The Grand Opening: BIGFACE Coffee Makes a Statement in Miami
When BIGFACE Coffee officially opened its doors in Miami’s Design District, it wasn’t just another café launch—it was an event. True to Jimmy Butler’s personality, the grand opening wasn’t a quiet affair. Instead, it was a celebration of coffee, culture, and community, drawing in a mix of NBA stars, coffee enthusiasts, and Miami’s creative scene.
A Star-Studded Coffee Celebration
- NBA teammates and celebrities came out to support Butler’s new venture.
- Coffee lovers and industry professionals got first-hand tastings of BIGFACE’s exclusive blends.
- The event highlighted limited-edition coffee releases and special collaborations.
- Live music, art installations, and interactive experiences created an atmosphere that blended coffee culture with high-end lifestyle branding.
The BIGFACE Coffee Experience at Launch
Unlike a typical café launch, Butler made sure the opening embodied what BIGFACE Coffee is all about—quality, exclusivity, and passion. Guests had the opportunity to:
- Sample specialty brews from hand-selected global coffee farms.
- Experience signature drinks unique to BIGFACE Coffee.
- Purchase merchandise and coffee gear inspired by the brand’s identity.
- Interact with baristas and coffee experts who explained the care and precision behind each cup.
Making an Impact Beyond the Opening Day
While the launch was a high-energy event, BIGFACE Coffee isn’t just about hype—it’s about sustaining a commitment to quality coffee and community engagement.
- The café continues to host coffee tastings, educational events, and brand collaborations.
- Customers return for the carefully curated coffee experience that prioritizes craftsmanship.
- BIGFACE Coffee has solidified itself as more than just a coffee shop—it’s a lifestyle brand with a loyal following.
With the successful launch of its first café, BIGFACE Coffee proved that it wasn’t just a side project—it’s a serious contender in the specialty coffee industry.
What Sets BIGFACE Coffee Apart?
In a world where coffee chains dominate and specialty coffee is on the rise, BIGFACE Coffee stands out for its unique philosophy, premium sourcing, and high-end experience. Jimmy Butler didn’t just want to sell coffee—he wanted to change how people experience it.
A Commitment to Quality Over Quantity
Unlike mass-produced coffee brands, BIGFACE Coffee focuses on small-batch, meticulously sourced beans from top-tier farms worldwide.
- Hand-selected beans from specialty coffee farms known for sustainable and ethical practices.
- Roasted to perfection, ensuring each batch delivers bold flavors, depth, and complexity.
- Limited-edition releases, making every sip feel exclusive.
More Than a Café—A Coffee Culture Movement
From day one, Butler positioned BIGFACE Coffee as more than just a café—it’s a lifestyle brand with a growing community of coffee lovers.
- The Miami café is designed as a creative hub for coffee enthusiasts, athletes, and artists.
- Exclusive collaborations with top-tier coffee roasters, designers, and influencers.
- The brand merges coffee, fashion, and premium experiences, making it a standout in both the coffee and lifestyle industries.
An Elevated Coffee Experience
Most coffee shops focus on convenience—BIGFACE Coffee focuses on craftsmanship. Every cup served at the café is:
- Brewed using advanced techniques, from slow-pour methods to espresso artistry.
- Made with precision and care, ensuring a deep appreciation for flavor and origin.
- Served in a minimalist, futuristic setting, giving customers an elevated, intentional experience.
Sustainability and Ethical Sourcing
Butler’s passion for coffee extends beyond taste—BIGFACE Coffee is committed to ethical sourcing and sustainability.
- Partnering with direct-trade farmers to ensure fair wages and ethical practices.
- Using eco-friendly packaging and minimizing waste in the coffee-making process.
- Educating customers on coffee’s journey from farm to cup, promoting transparency in the industry.
A Brand That’s Just Getting Started
With the successful launch of BIGFACE Coffee, Butler’s vision is becoming a reality—but he’s not stopping here. The brand is already looking at new product expansions, collaborations, and even additional café locations in the future.
Through a relentless dedication to quality, community, and craftsmanship, BIGFACE Coffee has established itself as more than a celebrity-backed brand—it’s a game-changer in the specialty coffee industry.
What’s Next for BIGFACE Coffee?
With the BIGFACE Coffee café thriving in Miami’s Design District, the question now is—what’s next for Jimmy Butler’s coffee empire? If the past is any indicator, this is just the beginning of something much bigger.
Expansion Plans: More Locations on the Horizon?
Following the success of its flagship café, BIGFACE Coffee is already looking into new opportunities for growth.
- Potential new café locations in Los Angeles, New York, and international cities known for specialty coffee culture.
- Pop-up events and collaborations in major coffee-loving cities.
- Exploring high-end hotel partnerships to bring BIGFACE’s coffee experience to more people.
BIGFACE Coffee at Home: Bringing the Experience to Everyone
While the Miami café is the heart of the brand, BIGFACE Coffee wants to bring its specialty brews to coffee lovers everywhere.
- Subscription services that deliver exclusive, small-batch coffee blends directly to customers.
- BIGFACE-branded brewing kits and accessories for home baristas.
- Expansion of limited-edition coffee blends, allowing fans to explore new flavors year-round.
More Than Coffee: The BIGFACE Lifestyle Continues
As a brand, BIGFACE Coffee is about more than just what’s in the cup—it’s about an entire coffee culture.
- Collaborations with top coffee roasters, fashion brands, and artists to create unique product drops.
- Expanding its apparel and merchandise line, blending coffee culture with high-end streetwear.
- Sponsoring coffee events and barista competitions to push the industry forward.
Jimmy Butler’s Vision for the Future
For Butler, BIGFACE Coffee is more than just a business—it’s a passion project that combines his love for coffee with his dedication to excellence. His long-term vision includes:
- Establishing BIGFACE Coffee as a global name in specialty coffee.
- Supporting direct-trade coffee farming initiatives to ensure ethical and sustainable sourcing.
- Continuing to educate coffee lovers on quality, craftsmanship, and the artistry of brewing.
BIGFACE Coffee: A Brand That’s Just Getting Started
With its foundation set, its Miami café buzzing with coffee lovers, and ambitious expansion plans in the works, BIGFACE Coffee is proving that it’s more than just a celebrity brand—it’s a serious contender in the specialty coffee industry.
Whether it’s at the Miami café, in your home, or at future locations, one thing is clear: BIGFACE Coffee is here to stay—and it’s changing the way people experience coffee, one cup at a time.
BIGFACE Coffee – More Than Just a Cup, It’s a Culture
What started as a $20 coffee hustle in the NBA Bubble has become one of the most exciting brands in specialty coffee. BIGFACE Coffee is no longer just an inside joke among NBA players—it’s a movement built on passion, quality, and craftsmanship.
Jimmy Butler didn’t just slap his name on a coffee brand; he built it from the ground up. He studied coffee, sourced the best beans from top-tier farms, and opened a café that’s more than just a place to grab a drink—it’s a destination for coffee lovers and creatives.
Why BIGFACE Coffee Stands Out
- A commitment to quality, with premium beans and expert roasting techniques.
- An exclusive, high-end experience, setting it apart from mainstream coffee brands.
- A thriving café in Miami’s Design District, attracting coffee lovers, celebrities, and industry professionals.
- An expanding brand, with plans for new locations, specialty coffee subscriptions, and more.
BIGFACE Coffee isn’t just a coffee brand—it’s a new way to experience coffee. Whether you visit the flagship café in Miami, grab a limited-edition blend, or follow along as the brand expands, you’re part of something bigger.
So if you haven’t experienced BIGFACE Coffee yet, now is the time. Stop by the Miami café, explore their specialty beans, and taste the passion behind every cup.
